DESIGNME Hair - TikTok Shop, September 2026 MTD

Overview

TikTok Shop performance

Content

Amazon Halo Effect

Whether TikTok activity moves Amazon sales for this brand.

Amazon sales against TikTok activityiMonthly buckets. The link is the R squared of TikTok views against Amazon sales, the same calculation Euka uses. It only publishes a rating when the result survives removing part-month data.

Amazon sales TikTok views TikTok Shop sales

Creators

Creator base

Who posted, who is new, who came back, and who is at risk of leaving.

Top creators this month

#	Creator	Type	GMV	Share	Videos	GMV / video	vs last month

Creator overview by leveliCreators grouped by their own 30-day TikTok Shop GMV across the whole platform, not just this shop. L1 is the smallest tier, L7 the largest.

Creator level	Creators	Videos	GMV	Invites sent	Sample requests	Samples shipped

Active creators over timeiNew counts creators posting for this shop for the first time that month. Returning counts creators who had posted in some earlier month. Together they make the month's active total.

New Returning

Cohort retentioniEach row is the group of creators who first posted in that month. M0 is that first month, always 100%. M1 is the share still posting one month later, M2 two months later, and so on. Reading down a column shows whether newer groups are sticking better than older ones.

Content rights and reuse

Creator videos DESIGNME holds reuse rights to, how those rights were obtained, and how much of the library is being used.

The libraryiEvery creator video the brand holds reuse rights to. Rights arrive either through a contest entry or through a spark code on a paid collaboration. All terms on this account are perpetual with no additional fee.

How the rights were obtained

Library in use

Flat-fee creators

Contracted spend against revenue produced

Creator	Videos	Fee	Cost / video	GMV	Return

Sample program

Samples analysis

Stage volumes for the month against last month. Each stage is counted independently, so read these as volumes rather than one cohort moving through a funnel.

Products

Product performance

All-channel TikTok Shop performance for the month, with the affiliate share of each product's revenue and current stock.

Product	GMV	Affiliate / product card	Units	Refunds	Impressions	CTR	Videos	Sample req.	In stock

Paid support

GMV Max performance

Ad spend against attributed revenue, by campaign. Target ROI is the figure the campaign was set up to hit.

Campaigns with spend in AugustiLive from TikTok Ads. Campaigns with no spend in the window are omitted. Revenue here is TikTok Ads attributed revenue, which uses click and view windows and does not reconcile to TikTok Shop GMV.

Campaign	Target ROI	Actual ROI	Target vs actual	Spend	Share of spend	Orders	Revenue	Cost / order

Monthly trends

Six-month rolling performance

Creator video revenue and videos published by month. Revenue counts sales attributed to creator videos, so it runs below total shop GMV.

Creator video revenue by month

Creator video revenue Videos published

Summary

Key takeaways

Check the actions you want us to run with. We will pick these up on the next call.